热带病与寄生虫学

热带病与寄生虫学 ›› 2022, Vol. 20 ›› Issue (2): 117-封三.

• 信息交流 • 上一篇    

“中国寄生虫病与热带病防控”微信公众号运营现状与科普效果分析

周丹丹，陈瑾，张庆锋，贾孝凯，孙佳洁，罗恒锋，陶苾颖，王汝波   

  1. 中国疾病预防控制中心寄生虫病预防控制所（国家热带病研究中心），国家卫生健康委寄生虫病原与媒介生物学重点实验室，世界卫生组织热带病合作中心，国家级热带病国际联合研究中心，上海 200025
  • 收稿日期:2022-01-04 出版日期:2022-04-20 发布日期:2022-04-29
  • 通信作者: 王汝波，E-mail：wangrb@nipd.chinacdc.cn
  • 作者简介:周丹丹，女，本科，研究实习员，研究方向：卫生事业管理。E-mail：zhoudd@nipd.chinacdc.cn
  • 基金资助:
    中国科技期刊卓越行动计划项目（卓越计划-C-084）

Analysis on the operation status and effect of health science popularization of official account of Wechat for Parasitic and Tropical Diseases Prevention and Control in China

ZHOU Dan-dan, CHEN Jin, ZHANG Qing-feng, JIA Xiao-kai, SUN Jia-jie,#br# LUO Heng-feng, TAO Bi-ying, WANG Ru-bo#br#   

  1. National Institute of Parasitic Diseases, Chinese Center for Disease Control and Prevention(Chinese Center for Tropical Diseases Research), NHC Key Laboratory of Parasite and Vector Biology, WHO Collaborating Centre for Topical Diseases, National Center for International Research on Tropical Diseases, Shanghai 200025,China
  • Received:2022-01-04 Online:2022-04-20 Published:2022-04-29

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摘要： 目的 分析“中国寄生虫病与热带病防控”微信公众号的运营现状与科普效果，探讨微信公众号在寄生虫病与热带病健康科普工作中的应用前景。方法 收集2019年6月18日—2021年10月25日“中国寄生虫病与热带病防控”微信公众号的用户特征、传播特征等运营数据，采用描述性统计方法分析科普效果。结果 截至2021年10月25日，“中国寄生虫病与热带病防控”微信公众号关注人数2 734人，女性多于男性，占53.80%；26～35岁居多，占41.44%；用户数排前5位的省份依次为上海、广东、江苏、北京、山东。共推送101篇图文，总阅读量82 762次，平均阅读量819次/篇。其中寄生虫病和热带病防控科普类图文27篇，阅读量共16 680次，平均阅读量618次/篇，消息送达阅读率、分享传播率、阅读完成率分别为8.06%、800.49% 和56.26%。科普类图文中疟疾、血吸虫病图文的用户关注度相对较高。结论 “中国寄生虫病与热带病防控”微信公众号的科普效果有待进一步提升，建议着力提高重点寄生虫病科普类图文信息的数量，立足热带病领域并结合社会热点设置宣传议题，并通过开展科普活动扩展用户数，推动寄生虫病和热带病防控知识的传播。

关键词: 寄生虫病, 热带病, 微信公众号, 健康科普

Abstract: Objective To analyze the operation status and the effect of health science popularization of official account of Wechat for Parasitic and Tropical Diseases Prevention and Control in China for the application and prospect in promoting prevention and control of parasitic diseases and tropical diseases by means of new media. Methods The operational data on user characteristics and information communication ways in the official account of Wechat for Parasitic and Tropical Diseases Prevention and Control in China were collected from June 18, 2019 to October 25, 2021. Descriptive analysis methods was used to analyze the effects of health science popularization. Results By October 25, 2021, the number of subscribers in the account of Wechat for Parasitic and Tropical Diseases Prevention and Control in China reached 2 734. Female followers(53.80%) were greater than males, and the age ranged from 26 to 35 years(41.44%). The top five subscribers were from Shanghai, Guangdong, Jiangsu, Beijing and Shandong. One hundred and one pieces of articles were issued. The cumulative reading frequencies were 82 762, with an average of reading for 819 times for single article. All readings including 27 pieces of articles on health information of parasitic and tropical diseases. The cumulative reading frequencies were 16 680, with an average of reading for 618 times for single article. The reading rate of message delivery, shared transmission rate and reading completion rate were 8.06%, 800.49% and 56.26%, respectively. Users had higher interest in popular science articles on key parasitic diseases such as malaria and schistosomiasis. Conclusion The effect of health science popularization via official account of Wechat for Parasitic and Tropical Diseases Prevention and Control in China needs to be further improved. It is recommended to focus on increasing the number of graphic and textual information about key parasitic diseases, and develop publicity topics based on the field of tropical diseases and social hotspots in order to improve the efficacies in spreading the knowledge on prevention and control of parasitic and tropical diseases by expanding the followers through series of popular science activities. 

Key words: Parasitic diseases, Tropical diseases, WeChat official account, Health science popularization

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